One page website development.
Landing page will contain "Call to action" button which will show a contact form or redirect to the target page. No interactive elements should be placed in page.
What is a landing page?
A landing page is a standalone page that a visitor arrives on after clicking an ad. It is commonly used in marketing campaigns. Landing pages are distinct from your website that have been designed with a focused objective for a single offer. It is designed to explain your offer in a brief, yet explanatory manner and have your visitors so emotionally invested that they take an action on your page.
I want to use my homepage instead of landing page.
If you consider the example of sending traffic to your homepage vs. a standalone page, you can understand that your homepage is designed with a more general purpose in mind. It speaks more to your overall brand and corporate values and is typically loaded with links and navigation to other areas of your site. Every link on your page that doesn’t represent your conversion goal is a distraction that will dilute your message and reduce your conversion rate.
What does a landing page give you?
- Leads to More Conversions
- Helps You Cut Advertising Costs
- Increases Your Brand Reputability